Motion designer · Vicenza, Italy

Vadim Popov

I create motion and video that performs — from paid social creatives to explainers and UI animation.

With 10+ years in marketing-focused production, my focus today is performance creative and AI-driven video: short-form ads for Meta, TikTok and YouTube, built for fast testing and iteration.

How I work

I start with the brief and the audience, then shape the hooks, pacing and visual rhythm. I actively integrate agentic AI workflows into my production process, so generation and iteration move fast, while creative direction and final craft stay with me.

Working together

I’m currently producing performance creative for a global digital health company. Previous collaborations include Airalo, Yango, Crezu and WE2 Digital, along with 200+ animated videos for B2B clients across Europe.

  • Based in Vicenza, Italy
  • Brands, agencies & product teams
  • Performance creative, motion & AI video
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