This case includes short-form vertical app performance creatives created as test assignments during full-time hiring processes.
The focus was on building hook-driven concepts for mobile app promotion, combining fast-paced editing, clear visual hierarchy, and product-oriented storytelling within short formats.
Create a hook-driven short-form performance creative to promote a mobile app, capturing attention within the first seconds and encouraging users to explore the product
Built a fast-paced, hook-first structure using AI-assisted visual generation for rapid visual exploration and concept development, combined with stock footage and original montage.
Final composition, pacing, transitions, and storytelling were manually refined to achieve a clean, modern aesthetic and strong first-second impact.
Spec work. Created as a test assignment, with AI used as part of the visual ideation and production pipeline.
Communicate the value of a mobile app through a transformation-driven performance concept, highlighting how consistent user actions lead to visible results.
Developed a short-form narrative with a clear progression: problem → process → result.
AI-assisted character and body visuals were used to support the narrative, while motion, timing, subtitles, and UI integration were carefully structured for clarity and sound-off viewing.
Spec work. Test assignment focused on narrative-driven app performance creatives with AI-assisted visual production.