IQOS – Motion Design for Ads & Instructional Content

Project Overview

Objective

Results

Develop motion design assets for IQOS, including paid advertising creatives and instructional videos, supporting performance marketing while ensuring clear product communication across multiple markets.

Delivered a comprehensive library of motion assets used across paid advertising and instructional flows, supporting both campaign performance and user understanding of the product.

Scope

Credits

• Creation of short-form motion design assets for paid advertising

• Adaptation of creatives for multiple formats and placements

• Development of instructional and how-to videos focused on product usage

• Visual simplification of complex actions and flows

• Work within strict brand, compliance, and legal guidelines

• Localisation and adaptation for multiple markets

Client: IQOS (Philip Morris International)
Agency: WE2 DIGITAL AGENCY – a digital marketing agency based in Europe, specialising in branding, web development, and social media strategy.

Motion Designer: Vadim Popov

Context

NDA Notice

This work was produced as part of ongoing motion design support for IQOS marketing and communication teams, involving regular production of advertising creatives and instructional content for multiple channels and regions.
The examples presented are a curated selection from a larger set of advertising and instructional assets produced on a recurring basis.

This case is shared privately for portfolio review purposes only.

Client materials are not intended for public distribution.